Netflix and Its Customers: A Capital Relationship

Netflix most likely is going to phase out the "by mail" option, unless the cost of streaming suddenly goes up due to a loss of the internet or a tax on data-packets upon those companies who stream by the ISPs "greedies".

Remember, the internet is not run by Netflix streamers nor you. It once had free access, but we let get get taken away just like habeus corpus, posse comitatus, the right to free (as in unfiltered, unsnooped-upon, uncensored, and unmediated) speech....

By separating the "by mail" option out of its now-exclusive mail+strem package deal access (where the only way to get the mail option is to also get the stream option), they now make the customers choices visible to the "bean-counters".

I always wondered why they didn't have three separate options: mail-only, stream-only, combined.

If streaming is seen as cheaper, they will begin to emphasize it over time. Look, Apple's iTunes store does well in direct relation to record stores closing. There's no brick-and-mortar store to on which to pay rent to some landlord class. Now it's a LANline class.

Simply, to accomplish this, they raise the price on the dual option. This auto-pisses people off who mainly stream but enjoyed the mailed DVDs (which are not all available on the streaming option; they will drop the mailings. That isolates the mailed option folks who are now in a smaller group than the streamed group.

If you see the cost differences between mailing option (handling, maintaining, and mailing DVDs) and the streaming option (ISPs monthly load charges, servers), that is where Netflix finds their reasoning. Separating the two is the bookkeeping of Capital acting rationally, i.e., FOR ITSELF. Capital never serves us; we are served to it!